Scoop & Cones is an ice cream brand concept that combines old and classic flavors with new and different flavors.
We aimed to create a brand identity consisting of vibrant colors for this concept, which we created with the old-fashioned new generation ice cream concept.
With the intersection of a spoon and a cone in the logo, we captured the image of two swords colliding on a coat of arms. In the secondary mark design on the ice cream boxes, we opened the words ‘limited’ and ‘edition’ to create the image of three balls of ice cream when combined with the main logo in the middle. We also added a friendly and sincere atmosphere to the design with the font we used. We have achieved an appearance that makes the product more attractive by using it.
We hope you like it too!