Charlie’s Cafe & Bakery was founded by a local family in Wood Green, North London. They provide their customers with daily fresh baked bakery as well as healthy, nutritious, and delicious dishes.
Classic / Bold / Affirmative / Minimal / Noticeable
To set the brand apart from their local competitors, we decided to go with a clean and simple concept. We used a bold and monospaced font with underlining to create a unique and noticeable logotype.
To keep concept clean and simple we used only black and white colour for the colour palette. At the same time, the combination of these colours gives a sophisticated and prestigious feel. We have also designed a pattern out of product icons we have created for multiple purposes.