Skindeep is a premium skincare brand that embraces natural beauty and purity. Our branding and packaging design process focused on creating a visual identity that reflects the brand’s commitment to clean, effective, and nature-inspired skincare solutions.

The initial phase of the project involved extensive market research, analyzing competitor brands, and identifying key differentiators for Skindeep. Our goal was to create a brand that exudes sophistication, minimalism, and a deep connection to nature. Mood boards, typography explorations, and color palettes were developed to align with Skindeep’s core values.

To establish a strong brand presence, we focused on the following elements:

A refined serif typeface was chosen for the word “deep,” paired with a clean sans-serif for “skin,” creating a balance between elegance and modernity.

A deep green and beige color scheme was selected to reflect nature, purity, and tranquility, enhancing the brand’s organic essence.

High-quality, natural imagery combined with soft lighting was incorporated to communicate a fresh and luxurious feel.