For Serenique, we developed a complete branding and packaging design system that redefines elegance in the health and supplement industry. As MarkaWorks, our goal was to create a brand identity that balances science and nature while delivering trust, beauty, and timeless value.
Discovery & Research
We began with an in-depth analysis of the wellness and supplement market, identifying core consumer needs — balance, trust, and timeless beauty. This stage allowed us to define Serenique’s unique positioning and tone of voice.
We began with an in-depth analysis of the wellness and supplement market, identifying core consumer needs — balance, trust, and timeless beauty. This stage allowed us to define Serenique’s unique positioning and tone of voice.
Brand Identity Development
We crafted a visual language rooted in nature and supported by science. From the logomark to the color palette, each element was chosen to convey serenity, strength, and confidence. The typography and iconography reinforce a premium yet approachable character.
We crafted a visual language rooted in nature and supported by science. From the logomark to the color palette, each element was chosen to convey serenity, strength, and confidence. The typography and iconography reinforce a premium yet approachable character.
Packaging & Product Architecture
Every supplement was given a distinct name and visual treatment while maintaining a consistent family look. Clean structures, minimal layouts, and carefully selected natural textures highlight both functionality and sophistication.
Every supplement was given a distinct name and visual treatment while maintaining a consistent family look. Clean structures, minimal layouts, and carefully selected natural textures highlight both functionality and sophistication.
Storytelling & Communication
We shaped Serenique’s narrative to resonate with women at every stage of life. Through precise wording and emotional storytelling, the brand communicates its mission: to restore balance, empower beauty, and inspire confidence.
We shaped Serenique’s narrative to resonate with women at every stage of life. Through precise wording and emotional storytelling, the brand communicates its mission: to restore balance, empower beauty, and inspire confidence.
Implementation & Presentation
Finally, we integrated the system into cohesive presentations, mockups, and visual worlds. Each touchpoint — from product jars to digital assets — reflects the same harmony and authenticity.
Finally, we integrated the system into cohesive presentations, mockups, and visual worlds. Each touchpoint — from product jars to digital assets — reflects the same harmony and authenticity.
Serenique is not just a supplement brand; it is a carefully built ecosystem where science, nature, and design converge to create lasting value.
