Freya
radiance rooted in myth
Freya was developed as a modern skincare brand centered on balance, softness, and everyday confidence. The identity was designed to feel calm, intentional, and quietly refined, positioning care as a thoughtful daily ritual rather than a statement.
The project began with a clear brand foundation focused on simplicity and trust. Every element was designed with purpose, avoiding visual excess in favor of clarity and restraint. Brand tone and visual direction were defined early and guided all creative decisions throughout the process.
Visual Identity
The logotype reflects harmony and flow through rounded forms and controlled geometry. The typography reinforces approachability and calm confidence. The color palette combines soft pastels with warm neutrals, evoking purity, comfort, and natural care.
Imagery and compositions emphasize natural light, smooth textures, and tactile materials, reinforcing transparency and a sensory skincare experience.
Packaging Design
Packaging was designed to communicate purity, trust, and accessibility. Minimal labeling, clear hierarchy, and soft color variations create a cohesive product family while allowing each item to feel distinct. The system remains consistent across the range, supporting both functionality and visual balance.
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