Flavia is a brand concept study that offers hair care products with natural ingredients.
We have created an attractive and modern brand identity that reflects Flavia’s products with a different content for each hair problem.
We started our work on creating a brand identity for Flavia with the logo design. We thought it would be nice to use a flower icon in the logo, as the name of the product reminds of ‘flower’ and it contains plant content. We also used this icon in some of the secondary brand designs we prepared as an alternative. We used two colors on the product label, as in several previous studies. The purpose of this was to separate the products from each other according to their types. As a result, we chose a clean, simple and minimal design for Flavia. We hope you like the brand identity we created for Flavia as much as we do!