EllaVita
Designing a Harmonious and Empowering Women’s Wellness Brand
EllaVita is a women focused supplement brand offering fertility and wellness products designed to support balance, vitality, and long term health. The brand was created to feel nurturing yet confident, combining scientific credibility with emotional warmth. MarkaWorks developed an identity that reflects care, clarity, and accessibility, positioning EllaVita as a trusted companion in women’s wellness journeys.
Our approach centered on translating complex health topics into a visual and verbal language that feels calm, reassuring, and easy to understand.
Visual Identity
EllaVita’s visual identity is built around harmony and softness. A refined color palette of pastel pinks, lavenders, corals, and gentle neutrals creates a calming and inviting atmosphere. Subtle gradients add depth and movement while maintaining a light and modern aesthetic.
Typography is clean and contemporary, with soft curves that balance approachability and sophistication. The logotype feels confident yet gentle, reinforcing the brand’s focus on women’s health without appearing clinical or distant.
Circular motifs and flowing wave inspired forms are used throughout the identity system. These elements symbolize balance, cycles, and natural harmony, core values at the heart of EllaVita’s philosophy.
Packaging Design
Packaging was designed to feel minimal, elegant, and intuitive. Clear product naming, structured layouts, and focused information hierarchy ensure ease of use and instant understanding. Each product maintains a consistent visual system while using color variations to distinguish between formulas and benefits.
Material finishes and soft color transitions enhance the tactile and visual experience, creating packaging that feels premium, caring, and trustworthy. The system is scalable across EllaVita’s growing product range while preserving strong brand recognition.
Digital Presence
EllaVita’s digital experience mirrors the brand’s calm and supportive character. The website uses clean layouts, generous spacing, and intuitive navigation to guide users effortlessly through information and products.
Bold yet gentle headlines work alongside soft imagery to create an emotional connection while maintaining clarity. The overall experience supports confidence and trust, allowing users to engage with wellness content without feeling overwhelmed.
Outcome
EllaVita emerges as a refined and cohesive women’s wellness brand built on trust, care, and balance. Through a thoughtful visual identity, elegant packaging system, and calming digital experience, MarkaWorks shaped a brand that feels both empowering and accessible.
The result is a modern and emotionally resonant brand that supports women with clarity and compassion, positioning EllaVita as a reliable and uplifting presence in the wellness space.
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