Better is a premium athletic supplement brand, meticulously crafted by MarkaWorks, a leading branding agency with a knack for translating product benefits into compelling visual narratives. Specializing in a complete range of proteins and amino acids, Better is designed to cater to athletes seeking optimal performance and superior health benefits.
MarkaWorks employed a strategic approach in developing Better’s branding, focusing on a clean, scientific aesthetic that communicates the brand’s commitment to quality and effectiveness. The visual design utilizes a sharp, modern typography and a cohesive color palette of greens and blues, which not only differentiate Better from its competitors but also emphasize its positioning as a high-end supplement brand.
The branding extends across various media, from product packaging to digital marketing platforms. Each product, whether it’s a protein powder or an amino acid blend, features distinct yet unified packaging that makes it instantly recognizable. The use of geometric patterns and bold color blocks in the design helps to highlight the scientific foundation of the products, ensuring that the brand’s message of health and performance enhancement is clearly conveyed.
In addition to visual branding, MarkaWorks focused on creating an intuitive user experience on the Better website. The site’s layout is structured to guide potential customers through the product benefits and scientific backing with ease, enhancing user engagement and fostering trust.
MarkaWorks’s comprehensive branding strategy for Better encompasses not just the visual and digital presence, but also strategic marketing collateral that aligns with the brand’s core values of health, science, and peak athletic performance. This holistic approach ensures that Better stands out in the crowded sports supplements market as a brand synonymous with trust and premium quality.
