Better

peak performance fuel, scientifically

Better, by MARKAWORKS, is a premium sports nutrition brand designed to empower athletes with scientifically-backed supplements for peak performance and superior health. Its identity champions clarity and efficacy, resonating with those who demand the best from their fuel.

Crafting a Distinct Identity for Premium Sports Nutrition

In the rapidly expanding sports supplement market, establishing a clear and compelling brand identity is paramount for success. MarkaWorks partnered with Better to develop a holistic branding strategy that not only communicates scientific integrity and product efficacy but also deeply resonates with athletes seeking peak performance and superior health benefits.

A Strategic & Scientific Visual Aesthetic

MarkaWorks adopted a strategic approach in developing Better’s branding, centering on a clean and scientific aesthetic that powerfully conveys the brand’s unwavering commitment to quality and effectiveness. The visual design strategically employs sharp, modern typography coupled with a cohesive color palette of greens and blues. This thoughtful combination not only ensures Better’s distinct differentiation from competitors but also firmly establishes its positioning as a high-end, reliable supplement brand.

Impactful and Unified Packaging Design

The comprehensive branding strategy for Better extends seamlessly across various media, from meticulously designed product packaging to dynamic digital marketing platforms. Each product, whether it’s a cutting-edge protein powder or an advanced amino acid blend, features distinct yet unified packaging that ensures instant recognition and reinforces brand consistency. The deliberate incorporation of geometric patterns and bold color blocks in the design powerfully highlights the scientific foundation of the products, ensuring that the brand’s core message of health and performance enhancement is clearly and memorably conveyed.

Intuitive Digital User Experience

Beyond the striking visual branding, MarkaWorks dedicated significant effort to creating an intuitive and engaging user experience on the Better website. The site’s layout is meticulously structured to effortlessly guide potential customers through detailed product benefits and robust scientific backing. This user-centric design approach significantly enhances user engagement, streamlines the decision-making process, and ultimately fosters a deep sense of trust and credibility in the Better brand.

Holistic Market Presence and Trust

MarkaWorks’ comprehensive branding strategy for Better encapsulates more than just a captivating visual and digital presence; it integrates strategic marketing collateral that deeply aligns with the brand’s core values of health, science, and peak athletic performance. This holistic approach is meticulously designed to ensure that Better not only stands out prominently in the crowded sports supplements market but also becomes synonymous with trust and premium quality, establishing a strong and enduring connection with its target audience.