The Roadster Coffee project started with a simple insight: specialty coffee is not just a drink, it’s a ritual — and rituals deserve timeless aesthetics. We wanted to position Roadster Coffee as a lifestyle brand that appeals to people who admire both design and authenticity.
Concept & Strategy
The brand idea was born from the connection between driving a vintage roadster and savoring a fine cup of coffee. Both experiences require time, appreciation, and passion. This parallel shaped the brand’s essence: “Fuel your journey with timeless coffee.”
The brand idea was born from the connection between driving a vintage roadster and savoring a fine cup of coffee. Both experiences require time, appreciation, and passion. This parallel shaped the brand’s essence: “Fuel your journey with timeless coffee.”
Visual Identity
We explored typefaces that echo vintage automotive elegance. The custom logotype reflects the curves of chrome details and leather interiors. The color palette was carefully chosen to merge coffee hues with roadster-inspired tones — from Espresso Leather to Pistachio Cream. Each shade serves both emotional warmth and luxury appeal.
We explored typefaces that echo vintage automotive elegance. The custom logotype reflects the curves of chrome details and leather interiors. The color palette was carefully chosen to merge coffee hues with roadster-inspired tones — from Espresso Leather to Pistachio Cream. Each shade serves both emotional warmth and luxury appeal.
Packaging System
Coffee packaging had to be more than functional — it needed to tell the story of the road. We designed a modular label system that highlights origin, roast, and profile while maintaining a sense of motion and clarity. The green panels create consistency, while the cream base allows differentiation across blends.
Coffee packaging had to be more than functional — it needed to tell the story of the road. We designed a modular label system that highlights origin, roast, and profile while maintaining a sense of motion and clarity. The green panels create consistency, while the cream base allows differentiation across blends.
3D & Visualization
We created high-end 3D renders to showcase the product in realistic, aspirational contexts — from countertop setups to retail bags and lifestyle scenes. This allowed the brand to live across both physical and digital touchpoints before production.
We created high-end 3D renders to showcase the product in realistic, aspirational contexts — from countertop setups to retail bags and lifestyle scenes. This allowed the brand to live across both physical and digital touchpoints before production.
Web & Digital Experience
The e-commerce platform was built to balance storytelling with usability. Large-scale visuals invite the customer into the brand’s world, while structured product pages ensure seamless purchasing. Subscription models and roast profiles reinforce both trust and engagement.
The e-commerce platform was built to balance storytelling with usability. Large-scale visuals invite the customer into the brand’s world, while structured product pages ensure seamless purchasing. Subscription models and roast profiles reinforce both trust and engagement.
Outcome
The result is a cohesive, premium coffee brand that resonates with design-conscious consumers. Roadster Coffee bridges heritage and modernity, turning every cup into a continuation of a journey.
The result is a cohesive, premium coffee brand that resonates with design-conscious consumers. Roadster Coffee bridges heritage and modernity, turning every cup into a continuation of a journey.
