Wildbars is a brand of natural, high-protein protein bars for athletes.
Strong / Modern / Natural / Fancy / Vibrant
We decided to create a fancy bold logo, whose boldness isn’t obvious due to its vertically stretched fonts. We have also created an emblem with a vectored tree illustration that states the naturalness of the protein.
The colour palette is rich with vibrant colours and their lighter and softer tones, including some soft creamy colours. The rich spectre of colours was made to create different variations of the patterns out of one colour and its shades. Each pattern was set for each flavour.
The packaging of the protein bars we designed has a simple layout, including a logo, an emblem, and a minimal table of main information. We designed it this way to create a minimal, affirmative, and comprehensive look and feel.