The Client

ShakePlus is a shake brand established in the Netherlands that can be used instead of main meals and snacks, with natural ingredients, free of artificial flavors, colors and sweeteners, and produced with natural sweetener obtained from the stevia plant.

The Objective

ShakePlus, which has products such as protein bars and multivitamins, as well as shakes with different flavors that you can consume instead of meals in your meals by reducing the need for food, aims to be your best friend and biggest supporter in your healthy weight loss adventure.

The Solution 

When we started working on creating the brand identity of ShakePlus, we determined our color palette as a priority. At this stage, we chose soft and pastel colors, inspired by the aromas it contains, and this gave us convenience. In the logo design, we made a study that will draw attention to the natural aspect of the product. We aimed to achieve harmony by using colors related to their contents in the packaging design of the products. By creating a simple and minimal appearance on the product labels, we aimed not to cause confusion in the packaging.
We hope you like it as much as we do!