Hotel Palms is a hotel spread over 5 hectares in Sidi Bousmara. It is not only a hotel, but it has a wellness center, an outdoor swimming pool, a sauna, and restaurants of different choices.
Luxurious / Timeless / Minimal / Friendly / Affirmative
We have created a logotype, an emblem, and a secondary mark. As for the logotype, we picked a minimal and old-style serif font with capital letters for the affirmative feel. The secondary mark was made understandable out of the first letters of the logo. We designed a relaxing and comforting emblem with palm, sea, and sun illustrations to correspond with the vacation and hotel.
Considering the geographical location, we have selected the sand and sea-associated colours. Then we created a minimal, eye-catching and soft colour palette. At the same time, we created a simple pattern that reminds us of small sand pieces and used this pattern for the bags and social media posts.
Due to its hospitality industry, we had to create every detail and consider every aspect of the business. Even match design is important. That’s why we created absolutely everything that represents the hotel and its welcoming aura.