Herschel’s Coffee Co

The Client

Herschel’s Coffee is a concept study planned as an Amsterdam-based coffee producer.

The Objective

We designed Herschel as the answer to the question of how we can create a creative and attractive brand identity and packaging design for a coffee producer that is different from the others.

The Solution

In this work, we used dark colors in Herschel’s design because we were inspired by the color of the coffee beans. In addition, we created a contrast with blue and alternatively we added lighter tones to our design. We brought together the first and last letters of the name in the logo. However, we also worked on multiple secondary brand alternatives. We have achieved a truly vintage look with the colors, patterns and fonts we use in product and package designs. And thus, we have created a simple, minimal and vintage brand identity.
We liked it very much, we hope you do too!