Herschel’s Coffee Co. is a concept study planned as an Amsterdam-based coffee house.
Vintage / Upscale / Associative / Bold / Eye-catchy
We created a bold primary logotype with a sans serif font and a secondary mark as a main logotype in a script font. In addition, we have designed an emblem which can be separately applied to smaller surfaces or together with the primary logo.
In association with coffee, we selected shades of brown in combination with light blue and old paper-like shades. We designed a striped pattern in light blue and creamy colours for stronger vintage associations.
As for the packaging, we designed a blue background with striped patterns on the sides. At the same time, we designed a label on vintage textured paper with a bold coffee name and type. We have also included a special Herschel’s stamp, which guarantees the high quality of the product and improves the trustworthiness of the brand.
We also created a special limited edition coffee with plain dark brown packaging, with a minimal label on top and an eye-catching emblem at the centre of the packaging. We also designed two different coffee cup designs; one of them is plain and the other is striped patterned. For the contrast of the plain cup design, we used a dark brown cap.