Dr Shark – Pain Relief Cream

Dr. Shark is a young start-up based in New York. The brand is targeting young adults, and its first product is a pain-reducing cream.
It is not desired to look like traditional and outdated red and blue colored products in the market. A minimalist and new generation brand identity that distinguishes itself in the market is aimed.
Dr. For Shark, we chose to use nude tones and a bold typography. We supplemented the logotype with shark fin. We also separated the logo and product information on the packaging with high contrast. Thus, we highlighted a new brand, Dr. Shark, in a more memorable way. Other brand identity elements are also associated with brand identity and usage areas by using body photos in nude tones. Thus, we obtained a natural look.