THE CLIENT
Cey Natural Foods was founded by Ms. Ceyhan, who cares about healthy living and wants to spread the awareness that healthy food is delicious too. The brand is based in Turkey.
THE KEYWORDS
Natural / Earthy / Comprehensible / Friendly
THE SOLUTION
As a first step in every branding project, we created a logo that fits the brand, which is bold with the nature-contested highlight. For the emblem, we recreated the founder’s image looking at the harvest in a farmer’s hat. This way, the emblem gives an understanding of the organic nature of the products.
For the design of each product packaging, unique colour palettes were set that remind us of the product and its ingredients. We have also created illustrated patterns for each product. It helps viewers separate and differentiate packages in an easier way.